Welcome to Volkswagen South Africa

Volkswagen : The People's Car Magazine

2010 - the year of Das Auto

In this issue we reveal three important and very exciting launches for the Volkswagen brand. The first
is the all new Amarok, Volkswagen Group South Africa’s first one-tonne pickup. Amarok, meaning
“wolf” in the Inuit language is a robust, luxurious and proficient pickup, that completes the Volkswagen
range of vehicles.

We unveil the New Touareg, launched to the South African market in October this year, proving that the sky
is the limit for Volkswagen. Quipped as the ‘über’ SUV, you’ll see on page 12 why this is the most innovative
Volkswagen yet, packed full of futuristic technology.

Finally, we introduce BlueMotion – a suite of new technologies designed to lower your engine’s fuel
consumption and carbon emissions. With 2010 having been the International Year of Biodiversity, this
launch could not have happened at a better time. Go to page 6 and read why you should choose BlueMotion
Technology in your next Volkswagen. And always remember to Think Blue!

Buck Rodgers, a former Major League baseball coach, once said “There are countless ways of attaining
greatness, but any road to reaching maximum potential must be built on a bedrock of respect, commitment
to excellence, and rejection of mediocrity.” Read about the Volkswagen Rally Champions on page 22 and
discover why we think they are truly great!

In this issue we also take you ‘behind the scenes’ to the people behind the ‘People’s Car’. Volkswagen
Group South Africa is a dynamic, high performance work environment and on page 26 we introduce you to
some of our shining stars.

In keeping with a star-studded, celebrity filled year, we get up close and personal with The Parlotones on
page 34, the latest addition to the Volkswagen family. Included in this issue is also a signed poster of the
group, who have outsold international bands like Cold Play and Snow Patrol in South Africa. Proving yet
again that local is lekker!

We are also very proud to announce that this year Volkswagen South Africa has been awarded a
Level 4 BBBEE Contributor score. Read about this, and many other social initiatives that form part of
our brand identity on page 48.

Volkswagen Magazine has just returned from Sardinia, Italy, where the Volkswagen product line up for 2011
was unveiled. We won’t give any secrets away just yet, but hold your breath for an inspiring and uplifting
2011, where innovation and technology are the key areas of focus.

Until then, wishing you and your families a heartfelt Season’s Greeting. May 2011 be a peaceful, prosperous
and ‘Das Auto’ year for everyone.

Happy holidays,

Bridget Harpur
Brand Manager, Volkswagen South Africa Download Editor's Letter as a PDF (153 KB)

Download and read
the articles from this issue

• Top Gear

  Driven by BlueMotion
  BlueMotion models are the cleanest most fuel efficient cars in the Volkswagen range

  PDF Download (540 KB)

  SA’s fuel efficiency champions
  Volkswagen Polo TDI wins the Total Economy Run 2010

  PDF Download (117 KB)

  New Touareg: The most innovative Volkswagen yet
  The New Touareg is Volkswagen’s über SUV that embodies a state-of-theart celebration of technology and innovation.

  PDF Download (659 KB)

  Introducing Polo GTI and Cross Polo
  When the New Polo range was launched earlier this year, its advertising slogan encouraged us to ‘Expect big things’.

  PDF Download (275 KB)

• At the Wheel

  Flying the chequered flag high
  Rally Champions for the sixth consecutive year

  PDF Download (183 KB)

  Sum of our parts
  World-class systems, processes and expertise all come together at Volkswagen South Africa’s new Parts & Accessories Distribution Centre to offer you even better service

  PDF Download (282 KB)

  Grooming graduates for greatness
  Volkswagen’s Graduate Trainee Programme rising stars break into the automobile industry

  PDF Download (427 KB)

• Gear Change

  Reaching for the Stars…
  The Parlotones have enjoyed a highly successful year and to add to this Volkswagen has recently announced an exciting new sponsorship of the band

  PDF Download (522 KB)

  Volkswagen Junior Masters in Madrid
  The South African Volkswagen Junior Masters fly their flag high at the world finals in Madrid, Spain

  PDF Download (377 KB)

  Transforming Volkswagen South Africa
  As a leading corporate citizen, Volkswagen South Africa’s social initiatives are an integral part of the company’s identity.

  PDF Download (246 KB)

• Under the Bonnet

  The People of Volkswagen
  Volkswagen Magazine got up close and personal with some of the people of Volkswagen South Africa.

  PDF Download (848 KB)

• Travel and Adventure

  Islands in the stream
  Go island hopping this summer around the Indian Ocean from the remote volcanoes of Reunion, and the exotic and unusual forests of Madagascar to the peaceful paradise of Quirimbas Archipelago off Mozambique

  PDF Download (965 KB)

• Competition

  Decadence in the Mother City
  One lucky couple can win a glorious five-night stay at Cape Town’s exclusive African Pride Crystal Towers Hotel & Spa to the value R27 000

  PDF Download (185 KB)

• Tailpiece

  Men who stare at sheep
  So I finally got around to seeing that film everyone was talking about: Men Who Stare atGoats.

  PDF Download (280 KB)

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